How Sebring Revolution minimize post-production efforts

Who are Sebring Revolution?

Sebring Revolution specializes in multidimensional imagery and storytelling, helping industries such as fashion, music, and sports showcase their culture and better communicate their vision. Sebring Revolution is the only media and production company to use proprietary 360-degree capture technology.

The mission? “Technical innovation at the service of creating revolutionary artistic media.” Steven Sebring has designed and developed a unique camera system that enables brands and storytellers to capture the realism of their subject at all angles—without CGI.

The challenge

The Sebring post-production team was losing hours of time removing sightings of other cameras or studio doors from their clips. It was tedious work. Additionally, segmenting people from the background for Augmented Reality was cumbersome and an extra cost.

The team decided to outsource this work, but this added between 5—7 days to their production process and cost them between $0.20 — $3.50 per frame.

The Sebring Revolution team needed a way to cut costs, minimize delivery time, and own their creation process in-house for a smoother client and employee experience.

The Goal

To improve and streamline the post-production process for all stakeholders. To decrease the time to delivery and post-production costs.

The solution

The Skim Ai team built an object detection AI model. This enabled the Sebring Revolution team to automate identifying parts of images, cameras, and doors that need to be addressed. This model automatically processes each image so that the small camera slots and doors are made invisible.

The Skim AI team also built AI and ML models for:

In-painting background
Image Segmentation (subject from background)
White Balancing
Image Stabilization

Overall, this offered the team a more streamlined post-production experience, which no longer needed to be sourced out of-house. This enabled Sebring Revolution to own the entire editing process, speeding up their delivery by more than a week and drastically cutting costs on outsourcing.