Grifin

Grifin partnered with Skim AI to build out AI models that enabled them to classify transactions, match transaction data to public companies, and identify subsidiary companies of public companies for more relevant investing.

Industry: Crypto & Blockchain

Who are Grifin?

Grifin is an automatic investment services designed to help customers invest in the businesses relevant to them. The company automizes investment depending on how much a customer spends with a certain business, they make investing easy, and automated, yet keep the control in the hands of their customers.

The mission?

To make investing fun by building healthy investment habits.

The challenge

Grifin wanted to expand its network of potential investments for users. They wanted to identify any subsidiary companies that a larger company may own to present investors with further opportunities to invest in brands that are relevant to them.

The Goal

The goal was to be able to identify which smaller companies are owned by larger private companies and to be able to identify which companies are relevant to Grifin users going on their purchasing history.

The solution

The Skim AI team built created a generative AI model to identify which public companies own a subsidiary company. The team built a model to help classify credit card transactions and more accurately assign them to a public company.

The team also created a company database from corporate filings to resolve which public companies own smaller companies.

Overall, this enabled Grifin to provide more relevant investment opportunities for users.