할리우드가 주목하는 인공지능이 업계에 다가오는 이유 2

최근 몇 년 동안 할리우드의 화려함은 기술 혁명으로 인해 가려지고 있습니다. 인공지능의 부상은 영화 산업을 재편하고 있으며, 영화 제작의 본질을 재정의할 수 있는 혁신을 약속하고 있습니다. 하지만 이 약속과 함께 오랫동안 영화와 텔레비전 제작의 중추적인 역할을 해온 사람들 사이에서는 우려의 목소리도 커지고 있습니다.

할리우드 배우와 저명한 작가들이 목소리를 높이면서 시급한 질문이 떠오릅니다: 영화의 미래에서 AI는 어떤 역할을 할 것이며, 어떤 대가를 치르게 될까요?

이 블로그에서는 현재 진행 중인 AI 할리우드 파업에 대해 자세히 살펴보고, 이러한 분쟁에서 AI의 중심적인 역할을 강조하며, 실버 스크린에서 스토리에 생명을 불어넣는 사람들의 수많은 고민을 탐구합니다.

할리우드에서 급증하는 AI

영화 산업은 항상 기술 발전의 최전선에 서 왔으며, 최근의 물결도 예외는 아닙니다. 다음과 같은 AI 기술은 제너레이티브 AI는 영화 제작 과정을 재정의할 수 있는 잠재력을 지닌 도구를 제공하면서 빠르게 두각을 나타내고 있습니다.

할리우드에 혁신을 불러일으키는 특정 AI 도구:

• 리에이징 기술: 할리우드 배우의 나이를 재조정하거나 노화 방지 또는 과거 배우를 배역에 맞게 되살리는 데 사용됩니다. 이 기술은 방대한 양의 영상을 분석하여 배우를 실제와 같은 디지털 버전으로 재현합니다.

• 자동화된 애니메이션: 실제와 같은 애니메이션 시퀀스를 생성할 수 있는 고급 알고리즘으로 기존에 필요한 시간과 인력을 획기적으로 줄입니다.

• 콘텐츠 추천 엔진: 스트리밍 서비스는 이를 활용하여 시청 패턴과 선호도를 분석하고 시청자에게 맞춤형 영화 및 시리즈를 추천합니다.

• 스크립트 분석 도구: 대본을 평가하여 잠재적인 흥행 성공 가능성, 관객 반응을 예측하거나 줄거리 개선을 제안하는 AI 기반 도구입니다.

• 음성 합성: 다른 언어로 영화를 더빙하거나 사용할 수 없는 배우의 목소리를 복제할 때 사용합니다.

• 장면 인식: 몇 시간 분량의 영상을 빠르게 선별하여 다양한 장면을 식별하고 분류하여 편집 프로세스를 지원하는 AI 도구입니다.

또한 이러한 발전은 효율성과 혁신을 약속하지만, 동시에 업계의 근간을 흔드는 분쟁의 중심에 놓여 있기도 합니다. 인공지능의 역량이 확장됨에 따라 스토리텔링 기술에 평생을 바쳐온 사람들의 우려도 커지고 있습니다.

이는 할리우드에서 사용되고 있는 AI 도구 중 일부에 불과합니다. 향후 블로그 게시물에서 구체적인 애플리케이션과 기술에 대해 자세히 살펴보겠습니다.

배우의 관점

Screen actors and background actors alike are growing increasingly wary of how their digital likenesses might be used—or misused—in the age of AI technology. The Screen Actors Guild (SAG), representing a vast majority of Hollywood's on-screen talent, has voiced strong reservations about the unchecked use of AI. Their primary concern? The potential for these tools to recreate or even replace actors without their consent. Imagine a scenario where a director, unsatisfied with an actor's performance, opts to digitally alter their emotions, expressions, or even dialogue. Or, in more extreme cases, using AI to bring back a likeness of an actor who has long since passed away. This tug-of-war between actors and producers reached its zenith in the 최근 분쟁 영화배우조합과 영화 및 텔레비전 제작자 연합(AMPTP) 간의 협약이 체결되었습니다. 전자는 AI 기술 사용에 대한 엄격한 가이드라인을 옹호하는 반면, 후자는 제작을 간소화하고 새로운 창작의 길을 열어줄 수 있는 혁신적인 도구로 보고 있습니다.

Voiceover artists, too, find themselves at a crossroads. With AI now capable of mimicking voices with uncanny accuracy, there's a looming threat that these artists might be rendered obsolete. The technology can alter, recreate, or even replace actors' voices, making it possible to dub films in multiple languages without ever needing a human artist or to replace an actor's original lines long after they've left the recording studio. As the debate rages on, it's clear that the intersection of artificial intelligence and the arts is a complex one, with profound implications for the future of entertainment.

작가의 입장

Striking writers, backed by the Writers Guild of America, have been vocal about their stance on AI. They view it as a tool to aid the creative process, not a competitor to replace them. The essence of storytelling, they argue, is inherently human, born from experiences, emotions, and the complexities of life. While AI might be able to generate a plot or dialogue, it lacks the human touch that gives a story its soul. However, concerns are mounting. What happens when an AI-generated storyline becomes a box office hit? Or when dialogue crafted by algorithms resonates more with audiences than human-written scripts? The implications for these striking writers are profound. There's a growing unease about credits, recognition, and, ultimately, job security. If a machine contributes to a script, who gets the credit? The programmer? The studio? Or the AI itself?

The AMPTP, unlike the writers guild, sees a different picture. They believe that AI can be a valuable asset in the film industry, especially in the initial stages of television productions. For them, AI can help in brainstorming, generating multiple storyline options, or even refining dialogues. However, they too grapple with the complexities of assigning credits. Is it fair to sideline human writers in favor of algorithms? Or should there be a new category of credits altogether? As screenwriters began striking, the debate intensified. The heart of the matter is clear: in an industry where credits translate to recognition and future opportunities, the role of AI in screenwriting is a contentious one, with no easy answers in sight.

윤리적 및 법적 의미

At the forefront of this debate is also the issue of copyright. Traditionally, copyright laws have been designed to protect human creators. But how do we approach the copyrighting of AI-generated material in the film industry? If an AI tool crafts a scene or a dialogue, who owns it? The studio? The software developer? Or does no one own it because it's machine-generated? Furthermore, as AI technology becomes more sophisticated, it's starting to blur the lines between human and machine-generated content in motion pictures. This raises ethical concerns. For instance, if an AI can perfectly mimic a Hollywood actor's performance, is it ethical to use that without the actor's consent? Or if an AI can generate a script indistinguishable from one written by a human, what does that mean for Hollywood writers and their livelihoods?

The potential misuse of AI in the film industry underscores the urgent need for clear guidelines and regulations. As television producers and movie studios increasingly rely on artificial intelligence, there must be a framework in place to ensure the fair treatment of all parties involved. This includes recognizing the contributions of human actors, writers, and other professionals, while also navigating the uncharted waters of AI's role in filmmaking. The film industry stands at a crossroads, and the decisions made now will shape the future of entertainment.

앞으로 나아갈 길

As we look to the future of the film industry, it's clear that AI's influence will only grow. Movie studios are already harnessing the power of AI tools to streamline production, enhance visual effects, and even predict box office success. With the rapid advancements in AI technology, its broader application in filmmaking is not just probable; it's inevitable. However, this technological evolution doesn't come without challenges. The tensions between unions and employers in the motion picture sector highlight the need for open dialogue and mutual understanding. It's crucial that as AI becomes more integrated into the industry, the rights and roles of human creators aren't overshadowed. Collaboration will be key. Unions, studios, and tech developers must come together to ensure that the transition to an AI-augmented Hollywood is smooth and equitable. Streaming services, with their vast content libraries and global reach, stand to benefit immensely from AI's capabilities. From content recommendations to AI-enhanced post-production, the potential is vast. The intersection of artificial intelligence and the world of cinema presents both opportunities and challenges. While the allure of AI's capabilities is undeniable, the film industry should tread carefully, balancing innovation with tradition. As we stand on the cusp of a new era in filmmaking, the industry's success will hinge on its ability to embrace the future while honoring the past.