Public Relations & Communication | Brand Management

How do you use Machine Learning (ML) and Artificial Intelligence (AI) in Public Relations, Press, Communications and for Brand Management?

The following are ways that some of our customers are doing just that.

Monitor Entities and Keywords

Use entity extraction on the news and social media to extract mentions and aggregate statics on Companies, People, Institutions, Locations, Products and more with entity and keyword extractions.


Sentiment Analysis

Perform sentiment analysis on topics, keywords and entities. Monitor sentiment towards an entity with entity-based sentiment models.

Information Classification

Classify news article, sentence or social media post by categories of information including by industry, topic or theme. Power a Business Intelligence (BI) dashboard, advanced analytics or your own custom front-end and sync data easily with custom APIs.

Information Extraction

Extract precise snippets of information about topics, entities, and keywords for storage in your database in a structured way, for use in your internal or external facing front-end systems and products.