{"id":2718,"date":"2020-01-30T16:59:00","date_gmt":"2020-01-30T21:59:00","guid":{"rendered":"http:\/\/skimai.com\/?p=2718"},"modified":"2024-05-20T07:38:35","modified_gmt":"2024-05-20T12:38:35","slug":"jornalismo-robotico","status":"publish","type":"post","link":"https:\/\/skimai.com\/pt\/robot-journalism\/","title":{"rendered":"A nova vaga no jornalismo - escritores-rob\u00f4?"},"content":{"rendered":"

A nova vaga no jornalismo - escritores-rob\u00f4?<\/h1>\n
    Qual \u00e9 a preval\u00eancia de rob\u00f4s rep\u00f3rteres? Que perigos representam os relat\u00f3rios dos robots? Qual \u00e9 a probabilidade de o artigo que est\u00e1 a ler n\u00e3o ter sido escrito por um humano? Um relat\u00f3rio de 2015 afirmava que a AP estava a gerar cerca de 3.000 artigos por trimestre, todos relacionados com relat\u00f3rios financeiros e comerciais. Alguns membros da comunidade estimaram que a IA poderia gerar at\u00e9 2.000 artigos por segundo. Nas not\u00edcias tradicionais e qualitativas, a tecnologia de intelig\u00eancia artificial do Washington Post, Heliograf, escreveu 850 not\u00edcias no seu primeiro ano (2016); a maioria destas hist\u00f3rias estava relacionada com as elei\u00e7\u00f5es. Esta tend\u00eancia aponta para que mais artigos noticiosos sejam escritos por robots fora do dom\u00ednio financeiro. Mas ser\u00e1 isto positivo?<\/p>       \n        
Os perigos dos rep\u00f3rteres-rob\u00f4s<\/h1>     \n    
Os rob\u00f4s-rep\u00f3rteres s\u00e3o \u00f3ptimos a compilar relat\u00f3rios financeiros e outros artigos relacionados com dados num\u00e9ricos (imobili\u00e1rio, resultados desportivos, etc.). No entanto, n\u00e3o s\u00e3o eficazes na compila\u00e7\u00e3o de informa\u00e7\u00f5es de v\u00e1rias fontes com opini\u00f5es, tons e objectivos diferentes. De facto, os rep\u00f3rteres-rob\u00f4s est\u00e3o a criar uma sobrecarga de informa\u00e7\u00e3o, fornecendo aos decisores enormes quantidades de informa\u00e7\u00e3o, muitas vezes in\u00fatil ou mesmo incorrecta. V\u00e1rios dos potenciais inconvenientes de basear as decis\u00f5es em not\u00edcias escritas por IA s\u00e3o\u00a0<\/code><\/pre>\n
\u00a0<\/p>\n
Sobrecarga de informa\u00e7\u00e3o: com tantos artigos a serem escritos devido \u00e0 automatiza\u00e7\u00e3o, ser\u00e1 que os artigos s\u00e3o sequer relevantes, ou h\u00e1 tanta informa\u00e7\u00e3o dispon\u00edvel que se torna sem sentido<\/p>\n
\u00a0<\/p>\n
Utilidade: Qual \u00e9 a import\u00e2ncia das informa\u00e7\u00f5es criadas pelos rep\u00f3rteres-rob\u00f4s, tendo em conta que os rob\u00f4s s\u00e3o bons a traduzir estat\u00edsticas em palavras, mas n\u00e3o s\u00e3o bons a sintetizar informa\u00e7\u00f5es para criar algo novo?<\/p>\n
\u00a0<\/p>\n
Identificar a autoria: \u00e9 o programador, o meio de comunica\u00e7\u00e3o ou um humano que recebe o cr\u00e9dito pelo artigo?\u00a0<\/p>\n
\u00a0<\/p>\n
Credibilidade: o software pode fornecer um artigo verdadeiramente imparcial e exato, ou ser\u00e1 demasiado suscet\u00edvel \u00e0 parcialidade das fontes de not\u00edcias? <\/p>\n
\u200b<\/p>\n
Devido ao grande volume de informa\u00e7\u00e3o dispon\u00edvel e \u00e0 incerteza da fonte de informa\u00e7\u00e3o, \u00e9 mais importante do que nunca que os gestores seleccionem cuidadosamente a sua lista de fontes. Confiar em relat\u00f3rios de robots \u00e9 perigoso e potencialmente dispendioso, uma vez que pode levar os gestores a tomar decis\u00f5es com base em informa\u00e7\u00f5es incorrectas. A utiliza\u00e7\u00e3o de ferramentas que permitam aos decisores identificar rapidamente dados relevantes a partir de grandes quantidades de informa\u00e7\u00e3o proporcionar\u00e1 aos gestores uma vantagem competitiva. Este tipo de ferramentas ser\u00e1 fundamental para o sucesso dos trabalhadores do conhecimento no ambiente noticioso atual e no futuro.<\/p>\n
\u00a0<\/p>\n
Dada a riqueza de benef\u00edcios que a automatiza\u00e7\u00e3o inteligente pode trazer, n\u00e3o \u00e9 de surpreender que os meios de comunica\u00e7\u00e3o social estejam a adotar a IA para melhorar os seus produtos. A aprendizagem autom\u00e1tica \u00e9 uma ferramenta poderosa para pesquisar em v\u00e1rias fontes de dados e compilar dados resumidos importantes para essas fontes. Em particular, o Processamento de Linguagem Natural (PLN) \u00e9 uma ferramenta poderosa para gerar resumos significativos de m\u00faltiplas fontes de texto que destacam as informa\u00e7\u00f5es mais importantes. Algumas aplica\u00e7\u00f5es de PNL para a s\u00edntese de informa\u00e7\u00f5es podem ser encontradas noutras publica\u00e7\u00f5es do blogue deste s\u00edtio. Algumas das principais tarefas que a IA pode efetuar para a informa\u00e7\u00e3o noticiosa s\u00e3o <\/p>\n
    \n
  • Ajudar a alargar as audi\u00eancias, aumentando o n\u00famero e os temas dos artigos produzidos.\u00a0<\/li>\n
  • Apoiar os rep\u00f3rteres humanos atrav\u00e9s da automatiza\u00e7\u00e3o da compila\u00e7\u00e3o e s\u00edntese de factos b\u00e1sicos.\u00a0<\/li>\n
  • Monitorizar grandes conjuntos de dados, como dados financeiros ou redes sociais, e alertar os jornalistas para as tend\u00eancias mais recentes.\u00a0<\/li>\n
  • Forne\u00e7a modelos e esbo\u00e7os de artigos para poupar tempo aos rep\u00f3rteres.\u00a0<\/li>\n
  • Reduzir os erros nas an\u00e1lises de dados. <\/li>\n<\/ul>\n
    Dadas estas vantagens, muitas fontes noticiosas utilizaram rob\u00f4s rep\u00f3rteres. Trata-se de algoritmos de PNL que recebem numerosos dados de fontes de dados e produzem um artigo noticioso breve mas pormenorizado. Embora o aumento da autoria da IA nas not\u00edcias tenha causado preocupa\u00e7\u00e3o entre muitos jornalistas, estes robots foram concebidos para ajudar os jornalistas, n\u00e3o para os substituir. O objetivo destas ferramentas \u00e9 reduzir a quantidade de tempo que os rep\u00f3rteres gastam a procurar t\u00f3picos de tend\u00eancias e a compilar e analisar dados. No total, a AP prev\u00ea que os rep\u00f3rteres robots libertem 20% do tempo dos rep\u00f3rteres humanos, permitindo-lhes concentrar-se na qualidade em vez da quantidade. <\/p>","protected":false},"excerpt":{"rendered":"
    The new wave in journalism – robot writers? So, how prevalent are robot reporters? What dangers do robot reports pose? What is the likelihood that the article you are reading wasn\u2019t written by a human? A 2015 report stated the AP was generating about 3,000 articles a quarter, all related to financial and business reports. […]<\/p>\n","protected":false},"author":1003,"featured_media":2721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-post-template.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[125,67],"tags":[],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-ai-blog","category-ml-nlp"],"yoast_head":"\nThe new wave in journalism - robot writers? Why you should care.<\/title>\n<meta name=\"description\" content=\"In an age of information overload, robot journalist are drastically increaing the velocity of content creation. But just how valuable is that content?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skimai.com\/pt\/jornalismo-robotico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new wave in journalism - robot writers? Why you should care.\" \/>\n<meta property=\"og:description\" content=\"In an age of information overload, robot journalist are drastically increaing the velocity of content creation. 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