{"id":4875,"date":"2022-12-10T16:59:58","date_gmt":"2022-12-10T21:59:58","guid":{"rendered":"http:\/\/skimai.com\/?p=4875"},"modified":"2024-04-29T17:27:40","modified_gmt":"2024-04-29T22:27:40","slug":"%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%aa%e3%82%b9%e3%83%8b%e3%83%b3%e3%82%b0%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aeai","status":"publish","type":"post","link":"https:\/\/skimai.com\/ja\/ai-for-social-listening\/","title":{"rendered":"\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u3092\u6d3b\u7528\u3059\u308b9\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u30c8\u30b0\u30eb\u76ee\u6b21\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u30c8\u30b0\u30eb<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#9_Ways_Companies_Use_AI_for_Social_Listening\" >\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u3092\u6d3b\u7528\u3059\u308b9\u3064\u306e\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#9_Ways_Companies_Can_Use_AI_for_Social_Listening\" >\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u3092\u6d3b\u7528\u3059\u308b9\u3064\u306e\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#1_Add_Context_to_Social_Media_Information\" >1.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u60c5\u5831\u306b\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3092\u52a0\u3048\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#2_Market_Research\" >2.\u5e02\u5834\u8abf\u67fb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#3_Analyze_Visual_Content\" >3.\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#4_Categorize_Topics_of_Discussion\" >4.\u8b70\u8ad6\u306e\u30c8\u30d4\u30c3\u30af\u3092\u5206\u985e\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#5_Leverage_Customer_Interactions\" >5.\u9867\u5ba2\u3068\u306e\u4ea4\u6d41\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#6_Analyze_Customer_Sentiments\" >6.\u9867\u5ba2\u306e\u611f\u60c5\u3092\u5206\u6790\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#7_Detect_any_Brand_Crisis\" >7.\u30d6\u30e9\u30f3\u30c9\u306e\u5371\u6a5f\u3092\u5bdf\u77e5\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#8_Competitor_and_Industry_Research\" >8.\u7af6\u5408\u4ed6\u793e\u304a\u3088\u3073\u696d\u754c\u8abf\u67fb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#9_Measure_and_Verify_how_Consumers_Perceive_your_Brand\" >9.\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u30fb\u691c\u8a3c\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/skimai.com\/ja\/ai-for-social-listening\/#Conclusion\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"9_Ways_Companies_Use_AI_for_Social_Listening\"><\/span>\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u3092\u6d3b\u7528\u3059\u308b9\u3064\u306e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u3042\u3089\u3086\u308b\u4f01\u696d\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u58f0\u3084\u671f\u5f85\u306b\u6cbf\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8a9e\u308a\u3001\u305d\u306e\u7d4c\u9a13\u3092\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n<p>\u4ee5\u4e0b\u306f\u305d\u306e\u4e00\u90e8\u3067\u3042\u308b\u3002 <a href=\"https:\/\/www.oberlo.in\/blog\/social-media-marketing-statistics#:~:text=Among%20US%20adults%2C%2084%25%20of,per%20day%20on%20social%20media.\">\u7d71\u8a08<\/a> \u3053\u306e\u6587\u8108\u3092\u6574\u7406\u3059\u308b\uff1a<\/p>\n<p>75%\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30fb\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u308b\u3002<br \/>\n49%\u306e\u6d88\u8cbb\u8005\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u63a8\u85a6\u3092\u898b\u3066\u3044\u308b\u3002<br \/>\n71%\u306e\u6d88\u8cbb\u8005\u304c\uff08\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u3057\u305f\uff09\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<br \/>\n\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u8cbb\u3084\u3059\u6642\u9593\u306f\u6bce\u65e5\u7d042.5\u6642\u9593<\/p>\n<p>\u8cb4\u91cd\u306a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3057\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001AI\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3042\u3089\u3086\u308b\u7d44\u7e54\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u8cc7\u7523\u3067\u3059\u3002\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u6280\u8853\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3092\u63a2\u3063\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\uff09<br \/>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u62bd\u51fa<br \/>\n\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u62bd\u51fa\uff08\u500b\u4eba\u3001\u4f1a\u793e\u3001\u5834\u6240\u3001\u88fd\u54c1\uff09<br \/>\n\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30bf\u30b0\u3001\u30a2\u30ab\u30a6\u30f3\u30c8 \/ \u30cf\u30f3\u30c9\u30eb\u62bd\u51fa<br \/>\n\u4eba\u6c17\u6307\u6a19\uff08\u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\uff0f\u30ea\u30dd\u30b9\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u30d3\u30e5\u30fc\uff09<br \/>\n\u30e1\u30bf\u30c7\u30fc\u30bf\uff08\u8457\u8005\u3001\u65e5\u4ed8\u3001\u51fa\u7248\u7269\uff09<br \/>\n\u30c8\u30d4\u30c3\u30af\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u985e<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Ways_Companies_Can_Use_AI_for_Social_Listening\"><\/span>\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306bAI\u3092\u6d3b\u7528\u3059\u308b9\u3064\u306e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_Context_to_Social_Media_Information\"><\/span>1.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u60c5\u5831\u306b\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u3092\u52a0\u3048\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u3001\u30d3\u30c7\u30aa\u3001\u753b\u50cf\u3068\u3044\u3063\u305f\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u65e5\u3005\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3002AI\u3092\u642d\u8f09\u3057\u305f\u30c4\u30fc\u30eb\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u3068\u3068\u3082\u306b\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30c4\u30a4\u30fc\u30c8\u3001\u6295\u7a3f\u304b\u3089\u751f\u3058\u308b\u7406\u89e3\u4e0d\u80fd\u306a\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u304b\u3089\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Market_Research\"><\/span>2.\u5e02\u5834\u8abf\u67fb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u52b9\u679c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306b\u3001\u4f01\u696d\u304c\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3084\u6709\u6599\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u8abf\u67fb\u3057\u305f\u3044\u3059\u3079\u3066\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u6d88\u8cbb\u8005\u306b\u8a71\u3092\u805e\u304f\u3053\u3068\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u3002\u5f93\u6765\u306e\u65b9\u6cd5\u306e\u4ee3\u308f\u308a\u306b\u3001AI\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30ea\u30b9\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3092\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u3068\u3068\u3082\u306b\u4f7f\u3048\u3070\u3001\u4f55\u767e\u4e07\u3082\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u3084\u30b3\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Analyze_Visual_Content\"><\/span>3.\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f01\u696d\u306f\u3082\u306f\u3084\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u753b\u50cf\u3084\u52d5\u753b\uff09\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002\u753b\u50cf\u8a8d\u8b58\u306a\u3069\u306eAI\u6280\u8853\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u753b\u50cf\u3092\u8b58\u5225\u3057\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3084\u610f\u898b\u3092\u691c\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001AI\u3092\u642d\u8f09\u3057\u305f\u30c4\u30fc\u30eb\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u81ea\u793e\u88fd\u54c1\u3092\u691c\u51fa\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>\u52d5\u753b\u3060\u3051\u3067\u306a\u304f\u3001AI\u5bfe\u5fdc\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u306f\u3001\u753b\u50cf\u8a8d\u8b58\u3068\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fb\u30d3\u30b8\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u753b\u50cf\u3092\u8b58\u5225\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001\u6295\u7a3f\u3055\u308c\u305f\u753b\u50cf\u306e\u6587\u8108\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u300c\u611f\u60c5\u300d\u3092\u691c\u51fa\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Categorize_Topics_of_Discussion\"><\/span>4.\u8b70\u8ad6\u306e\u30c8\u30d4\u30c3\u30af\u3092\u5206\u985e\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI\u5bfe\u5fdc\u30c4\u30fc\u30eb\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6295\u7a3f\u3084\u4f1a\u8a71\u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3001\u3055\u3089\u306a\u308b\u5206\u6790\u306e\u305f\u3081\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u82e6\u60c5\u3001\u88fd\u54c1\u306e\u554f\u984c\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\u6280\u8853\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6b63\u78ba\u306b\u30bf\u30b0\u4ed8\u3051\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Leverage_Customer_Interactions\"><\/span>5.\u9867\u5ba2\u3068\u306e\u4ea4\u6d41\u3092\u6d3b\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f01\u696d\u306f\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4eba\u6c17\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u63a5\u89e6\uff08\u307e\u305f\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3057\u3066\u3044\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30b9\u30cb\u30f3\u30b0\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30da\u30fc\u30b8\u306bAI\u3092\u642d\u8f09\u3057\u305f\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u304c\u767b\u5834\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u3002AI\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30ea\u30b9\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u62c5\u5f53\u8005\u304c\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u306e\u554f\u984c\u306b\u30d5\u30e9\u30b0\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u306e\u3088\u3046\u306a\u5bfe\u8a71\u304c\u9069\u5207\u306b\u51e6\u7406\u3055\u308c\u308c\u3070\u3001\u4f01\u696d\u306f\u7121\u6599\u3067\u80af\u5b9a\u7684\u306a\u5831\u9053\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Analyze_Customer_Sentiments\"><\/span>6.\u9867\u5ba2\u306e\u611f\u60c5\u3092\u5206\u6790\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u304b\u3089\u8cb4\u91cd\u306a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u8a00\u53ca\u3084\u4f1a\u8a71\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u308b\u3002\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Detect_any_Brand_Crisis\"><\/span>7.\u30d6\u30e9\u30f3\u30c9\u306e\u5371\u6a5f\u3092\u5bdf\u77e5\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f01\u696d\u306fAI\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u306e\u5371\u6a5f\u304c\u624b\u306b\u8ca0\u3048\u306a\u3044\u5927\u60e8\u4e8b\u306b\u767a\u5c55\u3059\u308b\u524d\u306b\u5bdf\u77e5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001AI\u30e2\u30c7\u30eb\u306f\u300c\u8a50\u6b3a\u300d\u3001\u300c\u653b\u6483\u7684\u300d\u3001\u300c\u54c1\u8cea\u304c\u60aa\u3044\u300d\u306a\u3069\u306e\u8a00\u8449\u3092\u691c\u51fa\u3059\u308b\u3088\u3046\u306b\u8a13\u7df4\u3055\u308c\u3001\u95a2\u4fc2\u8005\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30a2\u30e9\u30fc\u30c8\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Competitor_and_Industry_Research\"><\/span>8.\u7af6\u5408\u4ed6\u793e\u304a\u3088\u3073\u696d\u754c\u8abf\u67fb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4f01\u696d\u304c\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3060\u3002\u4f8b\u3048\u3070\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30c4\u30fc\u30eb\u306f\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3084\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u62bd\u51fa\u3055\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Measure_and_Verify_how_Consumers_Perceive_your_Brand\"><\/span>9.\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u30fb\u691c\u8a3c\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u304a\u3051\u308b\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3082\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u5e02\u5834\u306e\u8a8d\u8b58\u3068\u3068\u3082\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6709\u52b9\u306a\u306e\u304b\uff08\u3042\u308b\u3044\u306f\u6709\u52b9\u3067\u306a\u3044\u306e\u304b\uff09\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u80af\u5b9a\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u304b\u3089\u6f5c\u5728\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u305f\u88fd\u54c1\u306b\u95a2\u9023\u3059\u308b\u554f\u984c\u3001\u4e0d\u8db3\u3057\u3066\u3044\u308b\u6a5f\u80fd\u3001\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u5fc5\u8981\u6027\u3082\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4f01\u696d\u304c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\uff08\u9867\u5ba2\u30d9\u30fc\u30b9\uff09\u3068\u4ea4\u6d41\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3069\u3046\u8003\u3048\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u3063\u3066\u652f\u63f4\u3055\u308c\u308b\u3002\u4eba\u5de5\u77e5\u80fd\u3092\u642d\u8f09\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30ea\u30b9\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u304c\u63d0\u4f9b\u3067\u304d\u308b\u3088\u308a\u3082\u65e9\u304f\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u95a2\u308f\u308a\u3001\u6587\u8108\u3068\u7406\u89e3\u3092\u6df1\u3081\u308b\u529b\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4f55\u767e\u4e07\u3082\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u3067\u3001AI\u5bfe\u5fdc\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306e\u611f\u60c5\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u7c21\u5358\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>9 Ways Companies Use AI for Social Listening Customer engagement is a key ingredient for the success of any business enterprise. To succeed at marketing, organizations need to align themselves with the voices and expectations of their target audience. That&#8217;s not all \u2013 customers also talk about brands on social media platforms and share their experiences with other users. Here are some revealing statistics to put this in context: 75% of online users use social media to research brands 49% of consumers look at an influencers&#8217; recommendations on social-media platforms 71% of consumers (with a positive brand experience) are more likely to recommend the brand to their friends or families [&hellip;]<\/p>\n","protected":false},"author":1003,"featured_media":4874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-post-template.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[125,64,67],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-ai-blog","category-how-to","category-ml-nlp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ways Companies Use AI for Social Listening - 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