{"id":7409,"date":"2023-12-18T12:47:48","date_gmt":"2023-12-18T17:47:48","guid":{"rendered":"http:\/\/skimai.com\/?p=7409"},"modified":"2024-06-09T17:25:47","modified_gmt":"2024-06-09T22:25:47","slug":"aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides","status":"publish","type":"post","link":"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/","title":{"rendered":"AI&amp;YOU#33 : Comment les entreprises utilisent Perplexity.ai pour l'analyse des \u00e9tudes de march\u00e9 et de concurrence + Guides pratiques"},"content":{"rendered":"<p><strong>La statistique de la semaine :<\/strong> Perplexity AI a r\u00e9cemment obtenu $500 millions d'euros dans le cadre d'un tour de table men\u00e9 par IVP.<\/p>\n\n\n<p>Dans l'\u00e9dition de cette semaine, nous poursuivons la nouvelle s\u00e9rie de Skim AI sur les profils d'entreprises d'IA g\u00e9n\u00e9rative en nous plongeant plus profond\u00e9ment dans <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/skimai.com\/fr\/quest-ce-que-perplexity-ai-le-roi-de-la-recherche-generative-et-un-nouveau-challenger-pour-google\/\">Perplexit\u00e9 AI<\/a>.<\/p>\n\n\n<p>Perplexit\u00e9 L'IA peut s'av\u00e9rer un outil pr\u00e9cieux pour les entreprises, c'est pourquoi nous abordons cette semaine :<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><p>5 fa\u00e7ons pour votre entreprise d'utiliser l'IA de Perplexity<\/p><\/li><li><p>Comment utiliser l'IA Perplexity pour mener des recherches<\/p><\/li><li><p>Comment utiliser l'IA de Perplexity pour l'analyse de la concurrence ?<\/p><\/li>\n<\/ul>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#AI_YOU33_How_your_enterprise_should_be_using_Perplexityai_how-to_guides\" >AI&amp;YOU#33 : Comment votre entreprise devrait utiliser Perplexity.ai + guides pratiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#5_Ways_Enterprises_Can_Use_Perplexity_AI\" >5 fa\u00e7ons dont les entreprises peuvent utiliser l'IA de Perplexity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#1_Streamlining_Research_and_Data_Analysis\" >1. Rationalisation de la recherche et de l'analyse des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#2_Enhancing_Content_Strategy\" >2. Am\u00e9liorer la strat\u00e9gie de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#3_Professional_Development_and_Industry_Insight\" >3. D\u00e9veloppement professionnel et connaissance du secteur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#4_Balanced_News_and_Information_Gathering\" >4. Une collecte \u00e9quilibr\u00e9e de nouvelles et d'informations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#5_Investment_Analysis\" >5. Analyse des investissements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#Maximizing_Enterprise_Potential_With_Perplexity_AI\" >Maximiser le potentiel des entreprises avec Perplexity AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#Perplexity_AI_How_To_Guides_Research_Competitor_Analysis\" >Guides pratiques de Perplexity AI (Recherche + Analyse des concurrents)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/#Thank_you_for_taking_the_time_to_read_AI_YOU\" >Merci d'avoir pris le temps de lire AI &amp; YOU !<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_YOU33_How_your_enterprise_should_be_using_Perplexityai_how-to_guides\"><\/span><strong>AI&amp;YOU#33 : Comment votre entreprise doit-elle utiliser l'IA ? <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/perplexity.ai\/\"><strong>Perplexit\u00e9.ai<\/strong><\/a><strong> + guides pratiques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Dans le contexte de l'\u00e9volution rapide du monde des affaires et de l'intelligence artificielle, les entreprises recherchent en permanence des outils innovants pour am\u00e9liorer leurs op\u00e9rations et conserver un avantage concurrentiel.<\/p>\n\n\n<p>Perplexity AI, un outil de transformation <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/skimai.com\/fr\/quest-ce-que-lia-generative\/\">IA g\u00e9n\u00e9rative<\/a> qui red\u00e9finit la mani\u00e8re dont les entreprises abordent la recherche et l'analyse d'informations. Il offre une interface utilisateur conviviale et des fonctionnalit\u00e9s uniques qui vont bien au-del\u00e0 des m\u00e9thodes de recherche traditionnelles. <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/skimai.com\/fr\/perplexite-lai-dominera-google-dans-lavenir-de-la-recherche\/\">surpasse les autres moteurs de recherche de premier plan<\/a>.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/b5bae680-94c6-4614-8aeb-fff2c6419069.png\" \/>\n<\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_Enterprises_Can_Use_Perplexity_AI\"><\/span><strong>5 fa\u00e7ons dont les entreprises peuvent utiliser l'IA de Perplexity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Cette semaine, nous examinons cinq fa\u00e7ons dynamiques dont votre entreprise peut exploiter les fonctions avanc\u00e9es et les capacit\u00e9s de traitement du langage naturel (NLP) de <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/perplexity.ai\">Perplexit\u00e9 AI<\/a> afin de rationaliser la recherche, d'enrichir les strat\u00e9gies de contenu, de faire progresser le d\u00e9veloppement professionnel, de recueillir des points de vue \u00e9quilibr\u00e9s sur l'actualit\u00e9 et d'effectuer des analyses d'investissement.<\/p>\n\n\n<p>L'adoption de ces applications peut am\u00e9liorer l'efficacit\u00e9, la prise de d\u00e9cision et la planification strat\u00e9gique des entreprises de divers secteurs.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Streamlining_Research_and_Data_Analysis\"><\/span><strong>1. Rationalisation de la recherche et de l'analyse des donn\u00e9es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Perplexity AI aide les entreprises \u00e0 effectuer des recherches et des analyses de donn\u00e9es en traitant rapidement des requ\u00eates complexes et en fournissant des aper\u00e7us complets. Par exemple, une entreprise qui se lance dans un nouveau segment de march\u00e9 comme celui des \u00e9nergies renouvelables peut utiliser Perplexity AI pour obtenir des informations sur le comportement des consommateurs et les tendances du march\u00e9.<\/p>\n\n\n<p>En demandant \"Derni\u00e8res tendances sur le march\u00e9 des \u00e9nergies renouvelables\", les entreprises re\u00e7oivent des aper\u00e7us synth\u00e9tiques, ce qui acc\u00e9l\u00e8re la recherche et favorise une prise de d\u00e9cision \u00e9clair\u00e9e.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/b8384a10-1cd2-433e-91f2-a83a35bb5829.png\" \/>\n<\/figure>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Enhancing_Content_Strategy\"><\/span><strong>2. Am\u00e9liorer la strat\u00e9gie de contenu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Perplexity AI peut transformer le marketing num\u00e9rique et la cr\u00e9ation de contenu gr\u00e2ce \u00e0 ses capacit\u00e9s innovantes de g\u00e9n\u00e9ration d'id\u00e9es et de cr\u00e9ation de textes attrayants. Par exemple, les \u00e9quipes marketing peuvent utiliser Perplexity AI pour trouver des id\u00e9es pour des campagnes sp\u00e9cifiques, en recevant une s\u00e9rie de suggestions.<\/p>\n\n\n<p>En outre, il peut optimiser le contenu pour le r\u00e9f\u00e9rencement, alliant cr\u00e9ativit\u00e9 et pr\u00e9cision technique, ce qui est essentiel pour am\u00e9liorer la strat\u00e9gie de contenu et la pr\u00e9sence num\u00e9rique de l'entreprise.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/9d45777d-cb88-4cfb-a337-acfda29f2ac8.png\" \/>\n<\/figure>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Professional_Development_and_Industry_Insight\"><\/span><strong>3. D\u00e9veloppement professionnel et connaissance du secteur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Perplexity AI est \u00e9galement un outil pr\u00e9cieux pour le d\u00e9veloppement professionnel, offrant un acc\u00e8s aux derni\u00e8res tendances et technologies de l'industrie. Par exemple, les professionnels des ressources humaines peuvent l'utiliser pour se tenir au courant des tendances en mati\u00e8re de gestion des talents, tandis que les ing\u00e9nieurs et les d\u00e9veloppeurs de produits peuvent explorer les avanc\u00e9es dans leur domaine.<\/p>\n\n\n<p>Des requ\u00eates telles que \"Innovations en mati\u00e8re d'engagement des salari\u00e9s 2023\" peuvent fournir une mine d'informations, am\u00e9liorant les comp\u00e9tences individuelles et l'expertise collective de l'entreprise.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/a8c274d1-65a2-4ea8-900d-b996cedf589c.png\" \/>\n<\/figure>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Balanced_News_and_Information_Gathering\"><\/span><strong>4. Une collecte \u00e9quilibr\u00e9e de nouvelles et d'informations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Perplexity AI excelle dans la compilation d'informations et de points de vue \u00e9quilibr\u00e9s et complets, ce qui est essentiel pour les entreprises qui ont besoin de perspectives bien \u00e9quilibr\u00e9es. Par exemple, un analyste commercial qui \u00e9tudie l'impact de la l\u00e9gislation fiscale environnementale sur le secteur des \u00e9nergies renouvelables peut obtenir des informations diverses sur les effets des investissements et les r\u00e9actions de l'industrie, ce qui lui permet d'acqu\u00e9rir une compr\u00e9hension multidimensionnelle essentielle \u00e0 la planification strat\u00e9gique.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/how-enterprise-use-perplexity-4.jpg\" \/>\n<\/figure>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Investment_Analysis\"><\/span><strong>5. Analyse des investissements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Perplexity AI est \u00e9galement un outil puissant pour l'analyse des investissements et la planification financi\u00e8re, qui permet d'agr\u00e9ger et d'interpr\u00e9ter les donn\u00e9es financi\u00e8res et les actualit\u00e9s pour une prise de d\u00e9cision \u00e9clair\u00e9e. Les entreprises peuvent l'utiliser pour analyser les tendances du march\u00e9 et les opportunit\u00e9s d'investissement dans diff\u00e9rents secteurs. En outre, sa capacit\u00e9 \u00e0 simuler divers sc\u00e9narios d'investissement aide les entreprises \u00e0 \u00e9valuer les r\u00e9sultats et les risques potentiels, ce qui est essentiel sur des march\u00e9s incertains.<\/p>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/e40cd75c-421c-405a-8db4-1a2fbdf80086.png\" \/>\n<\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_Enterprise_Potential_With_Perplexity_AI\"><\/span>Maximiser le potentiel des entreprises avec Perplexity AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Les capacit\u00e9s dynamiques de Perplexity AI offrent une multitude d'opportunit\u00e9s aux entreprises qui cherchent \u00e0 innover et \u00e0 rationaliser leurs op\u00e9rations. Comme nous l'avons explor\u00e9, Perplexity AI n'est pas seulement un outil de recherche g\u00e9n\u00e9ratif ; c'est un atout \u00e0 multiples facettes qui peut transformer divers aspects des processus d'affaires.<\/p>\n\n\n<p>De l'am\u00e9lioration de la recherche et de l'analyse des donn\u00e9es \u00e0 la cr\u00e9ation de strat\u00e9gies de contenu percutantes, de la promotion du d\u00e9veloppement professionnel \u00e0 la fourniture d'informations \u00e9quilibr\u00e9es, et de l'aide \u00e0 l'analyse approfondie des investissements \u00e0 la simulation de sc\u00e9narios, Perplexity AI constitue une avanc\u00e9e majeure dans le domaine de l'IA d'entreprise.<\/p>\n\n\n<p>L'int\u00e9gration de l'IA de Perplexity dans vos strat\u00e9gies d'entreprise peut conduire \u00e0 une prise de d\u00e9cision plus \u00e9clair\u00e9e, \u00e0 une efficacit\u00e9 accrue et \u00e0 une compr\u00e9hension plus profonde des dynamiques complexes du march\u00e9.<\/p>\n\n\n<p>Alors que les entreprises continuent de relever les d\u00e9fis du march\u00e9 moderne, des outils tels que Perplexity AI joueront un r\u00f4le d\u00e9terminant dans l'\u00e9laboration d'un avenir fond\u00e9 sur les donn\u00e9es, inform\u00e9 et innovant. Nous encourageons les entreprises \u00e0 explorer ces applications de Perplexity AI et \u00e0 tirer parti de ses capacit\u00e9s pour acqu\u00e9rir un avantage concurrentiel dans leurs secteurs respectifs.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perplexity_AI_How_To_Guides_Research_Competitor_Analysis\"><\/span>Guides pratiques de Perplexity AI (Recherche + Analyse des concurrents)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Cette semaine, nous avons \u00e9galement publi\u00e9 des guides pratiques sp\u00e9cifiques pour l'utilisation de Perplexity AI dans le cadre de recherches et d'analyses concurrentielles. Dans ces deux guides, nous couvrons tout ce que vous devez savoir pour acc\u00e9der \u00e0 la plateforme, cr\u00e9er un compte (facultatif), poser des questions sp\u00e9cifiques et des suivis, examiner les sources et utiliser les capacit\u00e9s de r\u00e9solution de probl\u00e8mes de la plateforme.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><p>Lorsqu'il s'agit de <strong>mener des recherches<\/strong>La demande de collecte d'informations efficaces et compl\u00e8tes n'a jamais \u00e9t\u00e9 aussi forte. Avec l'av\u00e8nement de syst\u00e8mes d'intelligence artificielle avanc\u00e9s et de plateformes telles que Perplexity AI, les chercheurs et les chefs d'entreprise ont d\u00e9sormais acc\u00e8s \u00e0 des outils puissants qui peuvent am\u00e9liorer consid\u00e9rablement le processus de recherche.<\/p><\/li>\n<\/ul>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/how-enterprise-use-perplexity-6.jpg\" \/>\n<\/figure>\n\n\n<ul class=\"wp-block-list\">\n<li><p>Dans le paysage commercial hautement comp\u00e9titif d'aujourd'hui, rester en t\u00eate exige des <strong>l'analyse des concurrents.<\/strong> L'IA de Perplexity peut \u00e9galement aider \u00e0 cet \u00e9gard, en rationalisant le processus et en fournissant des informations pr\u00e9cises et compl\u00e8tes provenant de diverses sources.<\/p><\/li>\n<\/ul>\n\n\n<figure>\n<img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/how-enterprise-use-perplexity-7.jpg\" \/>\n<\/figure>\n\n\n<p>N'oubliez pas de lire notre <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/skimai.com\/fr\/blog\/\">blog<\/a> pour consulter les guides complets. En suivant nos guides \u00e9tape par \u00e9tape, les entreprises peuvent exploiter la puissance de l'IA de Perplexity pour rationaliser leurs processus d'analyse et de recherche des concurrents, ce qui permet de prendre des d\u00e9cisions plus \u00e9clair\u00e9es et de r\u00e9soudre des probl\u00e8mes de mani\u00e8re plus innovante.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thank_you_for_taking_the_time_to_read_AI_YOU\"><\/span><strong>Merci d'avoir pris le temps de lire AI &amp; YOU !<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Vous \u00eates un fondateur, un PDG, un investisseur en capital-risque ou un investisseur \u00e0 la recherche de services de conseil ou de due diligence en mati\u00e8re d'IA ? Obtenez les conseils dont vous avez besoin pour prendre des d\u00e9cisions \u00e9clair\u00e9es concernant la strat\u00e9gie de votre entreprise en mati\u00e8re de produits d'IA ou d'opportunit\u00e9s d'investissement. <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/meetings.hubspot.com\/gregg15\/15-min-about-enterprise-ai?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9zk2t5COOpGSso-2imFKrleNmhbXPwqS679dGMc0duBFBMzHLuxhPK3VB6hO9iFN7kiK1Q\">R\u00e9servez votre appel-conseil d\u00e8s aujourd'hui !<\/a><\/p>\n\n\n<p>Notre expertise sectorielle vari\u00e9e comprend la technologie m\u00e9dicale, l'agr\u00e9gation de nouvelles et de contenus, la production de films et de photos, la technologie \u00e9ducative et la technologie juridique.<\/p>\n\n\n<p>*<strong>Pour obtenir encore plus de contenu sur l'IA d'entreprise, y compris des infographies, des statistiques, des guides pratiques, des articles et des vid\u00e9os, suivez Skim AI sur\u00a0<\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/linkedin.com\/company\/skim-ai\"><strong>LinkedIn<\/strong><\/a><\/p>\n\n\n<p><strong>AIMEZ, ABONNEZ-VOUS ET PARTAGEZ !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Stat of the Week: Perplexity AI recently secured $500 Million in funding round led by IVP. In this week\u2019s edition, we are continuing Skim AI&#8217;s new series on generative AI company profiles by diving deeper into Perplexity AI. Perplexity AI can prove to be a valuable tool for enterprises, which is why this week we [&hellip;]<\/p>\n","protected":false},"author":1003,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-post-template.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[109],"tags":[],"class_list":["post-7409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI&amp;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides - Skim AI<\/title>\n<meta name=\"description\" content=\"Discover how Perplexity AI is revolutionizing enterprise operations with its generative AI search tool. Learn five ways to leverage its capabilities for research, content strategy, professional development, and more in our latest AI&amp;YOU guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI&amp;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides - Skim AI\" \/>\n<meta property=\"og:description\" content=\"Discover how Perplexity AI is revolutionizing enterprise operations with its generative AI search tool. Learn five ways to leverage its capabilities for research, content strategy, professional development, and more in our latest AI&amp;YOU guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/\" \/>\n<meta property=\"og:site_name\" content=\"Skim AI\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T17:47:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-09T22:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greggory Elias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greggory Elias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/\"},\"author\":{\"name\":\"Greggory Elias\",\"@id\":\"https:\/\/skimai.com\/uk\/#\/schema\/person\/7a883b4a2d2ea22040f42a7975eb86c6\"},\"headline\":\"AI&#038;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides\",\"datePublished\":\"2023-12-18T17:47:48+00:00\",\"dateModified\":\"2024-06-09T22:25:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/\"},\"wordCount\":1003,\"publisher\":{\"@id\":\"https:\/\/skimai.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/\",\"url\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/\",\"name\":\"AI&YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides - Skim AI\",\"isPartOf\":{\"@id\":\"https:\/\/skimai.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg\",\"datePublished\":\"2023-12-18T17:47:48+00:00\",\"dateModified\":\"2024-06-09T22:25:47+00:00\",\"description\":\"Discover how Perplexity AI is revolutionizing enterprise operations with its generative AI search tool. Learn five ways to leverage its capabilities for research, content strategy, professional development, and more in our latest AI&YOU guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage\",\"url\":\"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg\",\"contentUrl\":\"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg\",\"width\":1268,\"height\":713,\"caption\":\"aiandyou33 (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/skimai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI&#038;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/skimai.com\/uk\/#website\",\"url\":\"https:\/\/skimai.com\/uk\/\",\"name\":\"Skim AI\",\"description\":\"The AI Agent Workforce Platform\",\"publisher\":{\"@id\":\"https:\/\/skimai.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/skimai.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/skimai.com\/uk\/#organization\",\"name\":\"Skim AI\",\"url\":\"https:\/\/skimai.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/skimai.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/skimai.com\/wp-content\/uploads\/2020\/07\/SKIM-AI-Header-Logo.png\",\"contentUrl\":\"http:\/\/skimai.com\/wp-content\/uploads\/2020\/07\/SKIM-AI-Header-Logo.png\",\"width\":194,\"height\":58,\"caption\":\"Skim AI\"},\"image\":{\"@id\":\"https:\/\/skimai.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/skim-ai\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/skimai.com\/uk\/#\/schema\/person\/7a883b4a2d2ea22040f42a7975eb86c6\",\"name\":\"Greggory Elias\",\"url\":\"https:\/\/skimai.com\/fr\/author\/gregg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI&amp;YOU#33 : Comment les entreprises utilisent Perplexity.ai pour l'analyse des \u00e9tudes de march\u00e9 et de concurrence + Guides pratiques - Skim AI","description":"D\u00e9couvrez comment Perplexity AI r\u00e9volutionne les op\u00e9rations des entreprises gr\u00e2ce \u00e0 son outil de recherche g\u00e9n\u00e9ratif. Apprenez cinq fa\u00e7ons d'exploiter ses capacit\u00e9s pour la recherche, la strat\u00e9gie de contenu, le d\u00e9veloppement professionnel et plus encore dans notre dernier guide AI&amp;YOU.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/","og_locale":"fr_FR","og_type":"article","og_title":"AI&YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides - Skim AI","og_description":"Discover how Perplexity AI is revolutionizing enterprise operations with its generative AI search tool. Learn five ways to leverage its capabilities for research, content strategy, professional development, and more in our latest AI&YOU guide.","og_url":"https:\/\/skimai.com\/fr\/aiyou33-how-enterprises-use-perplexity-ai-for-market-and-competitor-research-analysis-how-to-guides\/","og_site_name":"Skim AI","article_published_time":"2023-12-18T17:47:48+00:00","article_modified_time":"2024-06-09T22:25:47+00:00","og_image":[{"width":1268,"height":713,"url":"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg","type":"image\/jpeg"}],"author":"Greggory Elias","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Greggory Elias","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#article","isPartOf":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/"},"author":{"name":"Greggory Elias","@id":"https:\/\/skimai.com\/uk\/#\/schema\/person\/7a883b4a2d2ea22040f42a7975eb86c6"},"headline":"AI&#038;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides","datePublished":"2023-12-18T17:47:48+00:00","dateModified":"2024-06-09T22:25:47+00:00","mainEntityOfPage":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/"},"wordCount":1003,"publisher":{"@id":"https:\/\/skimai.com\/uk\/#organization"},"image":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage"},"thumbnailUrl":"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg","articleSection":["Newsletter"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/","url":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/","name":"AI&amp;YOU#33 : Comment les entreprises utilisent Perplexity.ai pour l'analyse des \u00e9tudes de march\u00e9 et de concurrence + Guides pratiques - Skim AI","isPartOf":{"@id":"https:\/\/skimai.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage"},"image":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage"},"thumbnailUrl":"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg","datePublished":"2023-12-18T17:47:48+00:00","dateModified":"2024-06-09T22:25:47+00:00","description":"D\u00e9couvrez comment Perplexity AI r\u00e9volutionne les op\u00e9rations des entreprises gr\u00e2ce \u00e0 son outil de recherche g\u00e9n\u00e9ratif. Apprenez cinq fa\u00e7ons d'exploiter ses capacit\u00e9s pour la recherche, la strat\u00e9gie de contenu, le d\u00e9veloppement professionnel et plus encore dans notre dernier guide AI&amp;YOU.","breadcrumb":{"@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#primaryimage","url":"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg","contentUrl":"https:\/\/skimai.com\/wp-content\/uploads\/2023\/12\/aiandyou33-1-1.jpg","width":1268,"height":713,"caption":"aiandyou33 (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/skimai.com\/pt\/aiyou33-como-e-que-as-empresas-utilizam-a-perplexity-ai-para-a-analise-de-estudos-de-mercado-e-de-concorrencia-como-fazer-guias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skimai.com\/"},{"@type":"ListItem","position":2,"name":"AI&#038;YOU#33: How enterprises use Perplexity.ai for Market and Competitor Research Analysis + How-to guides"}]},{"@type":"WebSite","@id":"https:\/\/skimai.com\/uk\/#website","url":"https:\/\/skimai.com\/uk\/","name":"Skim AI","description":"La plateforme de travail des agents de l'IA","publisher":{"@id":"https:\/\/skimai.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skimai.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/skimai.com\/uk\/#organization","name":"Skim AI","url":"https:\/\/skimai.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/skimai.com\/uk\/#\/schema\/logo\/image\/","url":"http:\/\/skimai.com\/wp-content\/uploads\/2020\/07\/SKIM-AI-Header-Logo.png","contentUrl":"http:\/\/skimai.com\/wp-content\/uploads\/2020\/07\/SKIM-AI-Header-Logo.png","width":194,"height":58,"caption":"Skim AI"},"image":{"@id":"https:\/\/skimai.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/skim-ai"]},{"@type":"Person","@id":"https:\/\/skimai.com\/uk\/#\/schema\/person\/7a883b4a2d2ea22040f42a7975eb86c6","name":"Greggory Elias","url":"https:\/\/skimai.com\/fr\/author\/gregg\/"}]}},"_links":{"self":[{"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/posts\/7409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/users\/1003"}],"replies":[{"embeddable":true,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/comments?post=7409"}],"version-history":[{"count":0,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/posts\/7409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/media\/11185"}],"wp:attachment":[{"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/media?parent=7409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/categories?post=7409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skimai.com\/fr\/wp-json\/wp\/v2\/tags?post=7409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}