{"id":4970,"date":"2023-03-10T15:00:18","date_gmt":"2023-03-10T20:00:18","guid":{"rendered":"http:\/\/skimai.com\/?p=4970"},"modified":"2024-08-31T16:32:42","modified_gmt":"2024-08-31T21:32:42","slug":"ia-generative-vs-google","status":"publish","type":"post","link":"https:\/\/skimai.com\/fr\/generative-ai-vs-google\/","title":{"rendered":"Comment l'IA g\u00e9n\u00e9rative comme Chat GPT menace la recherche sur Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skimai.com\/fr\/generative-ai-vs-google\/#How_Generative_AI_Like_Chat_GPT_Threatens_Google_Search\" >Comment l'IA g\u00e9n\u00e9rative comme Chat GPT menace la recherche sur Google<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skimai.com\/fr\/generative-ai-vs-google\/#Googles_Response_to_ChatGPT\" >R\u00e9ponse de Google \u00e0 ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skimai.com\/fr\/generative-ai-vs-google\/#Googles_Problematic_Model\" >Le mod\u00e8le probl\u00e9matique de Google<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Generative_AI_Like_Chat_GPT_Threatens_Google_Search\"><\/span><strong><strong>Comment l'IA g\u00e9n\u00e9rative comme Chat GPT menace la recherche sur Google<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>L'intelligence artificielle g\u00e9n\u00e9rative (IA) a rapidement gagn\u00e9 en popularit\u00e9 au cours des derni\u00e8res ann\u00e9es. Elle est incroyablement efficace pour g\u00e9n\u00e9rer des textes semblables \u00e0 ceux des humains. Bien que cette technologie soit extr\u00eamement polyvalente et qu'elle ait de nombreuses applications, elle menace la domination des moteurs de recherche traditionnels comme Google Search.<\/p>\n<\/p>\n<p>Les moteurs de recherche ont pour vocation de r\u00e9soudre des probl\u00e8mes, et lorsque vous interagissez avec l'un d'entre eux, il s'agit d'une relation transactionnelle. Les mod\u00e8les d'IA g\u00e9n\u00e9rative comme ChatGPT d\u00e9tournent rapidement cette relation et r\u00e9solvent les recherches transactionnelles avec des r\u00e9sultats raffin\u00e9s. Et comme ces mod\u00e8les s'am\u00e9liorent et s'affinent en permanence sur la base de millions de points de retour, les moteurs de recherche auront de plus en plus de mal \u00e0 suivre.<\/p>\n<p>Les moteurs de recherche traditionnels utilisent des algorithmes sophistiqu\u00e9s pour parcourir le web et fournir aux utilisateurs des r\u00e9sultats de recherche pertinents. Cependant, l'IA g\u00e9n\u00e9rative rivalise avec ces moteurs de recherche en g\u00e9n\u00e9rant son propre contenu qui est tout aussi informatif, utile et efficace que les r\u00e9sultats de recherche traditionnels. En m\u00eame temps, elle apprend \u00e0 partir de vastes quantit\u00e9s de donn\u00e9es en ligne, de textes et de commentaires d'utilisateurs sur l'internet, devenant ainsi plus efficace \u00e0 chaque nouvelle utilisation.<\/p>\n<p>L'IA g\u00e9n\u00e9rative peut \u00e9galement g\u00e9n\u00e9rer des r\u00e9ponses hautement personnalis\u00e9es qui pourraient s'av\u00e9rer plus utiles que l'approche unique utilis\u00e9e par les moteurs de recherche traditionnels. Elle peut \u00e9galement cr\u00e9er des contenus plus attrayants et divertissants. <\/p>\n<p>\u00c0 mesure que les utilisateurs s'habitueront aux interfaces conversationnelles et aux applications de messagerie, nombre d'entre eux commenceront \u00e0 pr\u00e9f\u00e9rer s'engager avec ces mod\u00e8les plut\u00f4t que d'utiliser les moteurs de recherche. Cette pr\u00e9f\u00e9rence s'accentuera au fur et \u00e0 mesure que les individus apprendront \u00e0 concevoir des messages-guides de plus en plus performants pour obtenir les r\u00e9sultats qu'ils recherchent. Cela r\u00e9duira la domination de Google dans le domaine de la recherche <a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\">part de march\u00e9<\/a>qui, en janvier 2023, atteindra 84,69 %, et une baisse de la popularit\u00e9 de Google Search, les utilisateurs se tournant vers les interfaces conversationnelles et les applications de messagerie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Googles_Response_to_ChatGPT\"><\/span><strong>R\u00e9ponse de Google \u00e0 ChatGPT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google ne va pas laisser son moteur de recherche \u00eatre pris en charge par l'IA g\u00e9n\u00e9rative sans r\u00e9agir. L'entreprise investit massivement dans l'IA et l'apprentissage automatique, et elle am\u00e9liore constamment ses algorithmes de recherche pour fournir des r\u00e9sultats plus pr\u00e9cis et plus pertinents.<\/p>\n<p>Alphabet, la soci\u00e9t\u00e9 m\u00e8re de Google, lance un chatbot dot\u00e9 d'une intelligence artificielle, baptis\u00e9 \"Bard\", pour concurrencer ChatGPT, soutenu par Microsoft. Bard utilise le mod\u00e8le linguistique de Google pour les applications de dialogue (LaMDA), qui est entra\u00een\u00e9 sur de grandes quantit\u00e9s de dialogues pour cr\u00e9er des conversations naturelles. Le LaMDA utilis\u00e9 par Bard est une version plus petite qui n\u00e9cessite moins de puissance de calcul, ce qui permet \u00e0 un plus grand nombre d'utilisateurs de l'essayer.<\/p>\n<p>Contrairement \u00e0 ChatGPT, qui est form\u00e9 \u00e0 partir des donn\u00e9es de 2021, Bard peut r\u00e9cup\u00e9rer des informations sur Internet et fournir des r\u00e9ponses fra\u00eeches et de haute qualit\u00e9. Les utilisateurs peuvent demander \u00e0 Bard d'expliquer des sujets complexes ou de comparer diff\u00e9rents \u00e9l\u00e9ments, comme la difficult\u00e9 d'apprendre le piano par rapport \u00e0 la guitare.<\/p>\n<p>Cependant, la mise en \u0153uvre de la recherche par IA s'est av\u00e9r\u00e9e \u00eatre un d\u00e9fi pour Google, car elle n\u00e9cessite plus de puissance de calcul et d'\u00e9lectricit\u00e9 que les recherches traditionnelles. <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/skimai.com\/wp-content\/uploads\/2023\/03\/230307-Bard-Cost-01-scaled.jpg\" alt=\"\" \/><br \/>\nSelon John Hennessy, pr\u00e9sident d'Alphabet, la recherche par IA \u00e0 l'aide d'un mod\u00e8le linguistique d'IA comme Bard peut co\u00fbter \u00e0 l'entreprise jusqu'\u00e0 dix fois plus qu'une recherche par mot cl\u00e9 classique.<\/p>\n<p>Le co\u00fbt de la recherche par IA varie, certains analystes estimant que Google pourrait encourir un co\u00fbt suppl\u00e9mentaire de $6 milliards d'ici 2024 s'il r\u00e9pond \u00e0 la moiti\u00e9 de ses requ\u00eates de recherche par des r\u00e9ponses de 50 mots provenant d'un chatbot d'IA. D'autres analystes pr\u00e9voient que l'int\u00e9gration du chatbot dans le moteur de recherche de Google pourrait co\u00fbter \u00e0 l'entreprise $3 milliards suppl\u00e9mentaires.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Googles_Problematic_Model\"><\/span><strong>Le mod\u00e8le probl\u00e9matique de Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La raison pour laquelle Google Search ne g\u00e9n\u00e8re pas de r\u00e9ponses singuli\u00e8res comme ChatGPT est li\u00e9e au mod\u00e8le \u00e9conomique de l'entreprise, qui est principalement ax\u00e9 sur la g\u00e9n\u00e9ration de revenus par le biais de la publicit\u00e9. En 2021, 81% des $257,6 milliards de revenus d'Alphabet Inc. provenaient de la publicit\u00e9, dont une grande partie \u00e9tait g\u00e9n\u00e9r\u00e9e par les annonces payantes de Google. Cela signifie que tout ce qui pourrait emp\u00eacher les internautes de parcourir les r\u00e9sultats de recherche et de cliquer sur les annonces pourrait nuire consid\u00e9rablement au mod\u00e8le commercial transactionnel de Google.<\/p>\n<p>L'\u00e9volution vers l'IA g\u00e9n\u00e9rative aura un impact n\u00e9gatif sur le mod\u00e8le \u00e9conomique de Google bas\u00e9 sur la publicit\u00e9. Sridhar Ramaswamy, l'ancien responsable des annonces et du commerce de Google, a soulign\u00e9 que la recherche g\u00e9n\u00e9rative \u00e0 partir de syst\u00e8mes tels que ChatGPT perturbera \"massivement\" les activit\u00e9s de recherche traditionnelles de Google. Si les utilisateurs se voient proposer une r\u00e9ponse unique et pr\u00e9cise \u00e0 leur requ\u00eate, ils seront moins enclins \u00e0 cliquer sur les liens fournis par les r\u00e9sultats de recherche de Google, ce qui nuira aux recettes publicitaires de l'entreprise.<\/p>\n<p>Google tente de r\u00e9soudre ces probl\u00e8mes en explorant de nouveaux mod\u00e8les publicitaires, tels que les \"r\u00e9ponses sponsoris\u00e9es\", qui pourraient potentiellement int\u00e9grer la publicit\u00e9 aux r\u00e9sultats de recherche g\u00e9n\u00e9r\u00e9s par l'IA, mais il est en retard dans cette course.<\/p>\n<p>Alors que la technologie de l'IA g\u00e9n\u00e9rative continue d'\u00e9voluer, il sera int\u00e9ressant de voir comment Google et les autres fournisseurs de moteurs de recherche s'adaptent \u00e0 ces changements et continuent d'offrir aux utilisateurs la meilleure exp\u00e9rience de recherche possible.<\/p>","protected":false},"excerpt":{"rendered":"<p>How Generative AI Like Chat GPT Threatens Google Search Generative artificial intelligence (AI) has quickly risen in popularity over the last few years. It is incredibly effective at generating human-like text. While this technology is extremely versatile and has many applications, it is threatening the dominance of traditional search engines like Google Search. Search engines [&hellip;]<\/p>\n","protected":false},"author":1003,"featured_media":8446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-post-template.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[100,67],"tags":[101],"class_list":["post-4970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generative-ai","category-ml-nlp","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Generative AI Like Chat GPT Threatens Google Search - Skim AI<\/title>\n<meta name=\"description\" content=\"This article goes in-depth into How Generative AI will dominate search and change the industry as we know it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skimai.com\/fr\/ia-generative-vs-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Generative AI Like Chat GPT Threatens Google Search - 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