{"id":4875,"date":"2022-12-10T16:59:58","date_gmt":"2022-12-10T21:59:58","guid":{"rendered":"http:\/\/skimai.com\/?p=4875"},"modified":"2024-04-29T17:27:40","modified_gmt":"2024-04-29T22:27:40","slug":"lintelligence-artificielle-pour-lecoute-sociale","status":"publish","type":"post","link":"https:\/\/skimai.com\/fr\/ai-for-social-listening\/","title":{"rendered":"9 fa\u00e7ons dont les entreprises utilisent l'IA pour le Social Listening"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#9_Ways_Companies_Use_AI_for_Social_Listening\" >9 fa\u00e7ons dont les entreprises utilisent l'IA pour le Social Listening<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#9_Ways_Companies_Can_Use_AI_for_Social_Listening\" >9 fa\u00e7ons pour les entreprises d'utiliser l'IA pour le Social Listening<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#1_Add_Context_to_Social_Media_Information\" >1. Ajouter du contexte aux informations des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#2_Market_Research\" >2. L'\u00e9tude de march\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#3_Analyze_Visual_Content\" >3. Analyser le contenu visuel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#4_Categorize_Topics_of_Discussion\" >4. Cat\u00e9goriser les sujets de discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#5_Leverage_Customer_Interactions\" >5. Tirer parti des interactions avec les clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#6_Analyze_Customer_Sentiments\" >6. Analyser les sentiments des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#7_Detect_any_Brand_Crisis\" >7. D\u00e9tecter toute crise de la marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#8_Competitor_and_Industry_Research\" >8. Recherche sur les concurrents et le secteur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#9_Measure_and_Verify_how_Consumers_Perceive_your_Brand\" >9. Mesurer et v\u00e9rifier la fa\u00e7on dont les consommateurs per\u00e7oivent votre marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/skimai.com\/fr\/ai-for-social-listening\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"9_Ways_Companies_Use_AI_for_Social_Listening\"><\/span>9 fa\u00e7ons dont les entreprises utilisent l'IA pour le Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>L'engagement des clients est un \u00e9l\u00e9ment cl\u00e9 de la r\u00e9ussite de toute entreprise commerciale. Pour r\u00e9ussir en marketing, les organisations doivent s'aligner sur les voix et les attentes de leur public cible. Mais ce n'est pas tout : les clients parlent \u00e9galement des marques sur les plateformes de m\u00e9dias sociaux et partagent leurs exp\u00e9riences avec d'autres utilisateurs. <\/p>\n<p>En voici quelques-unes, r\u00e9v\u00e9latrices <a href=\"https:\/\/www.oberlo.in\/blog\/social-media-marketing-statistics#:~:text=Among%20US%20adults%2C%2084%25%20of,per%20day%20on%20social%20media.\">statistiques<\/a> pour remettre les choses dans leur contexte :<\/p>\n<p>75% des internautes utilisent les m\u00e9dias sociaux pour rechercher des marques<br \/>\n49% des consommateurs consultent les recommandations d'un influenceur sur les plateformes de m\u00e9dias sociaux<br \/>\n71% des consommateurs (ayant v\u00e9cu une exp\u00e9rience positive avec la marque) sont plus susceptibles de recommander la marque \u00e0 leurs amis ou \u00e0 leur famille.<br \/>\nLes utilisateurs en ligne passent environ 2,5 heures par jour sur les plateformes de m\u00e9dias sociaux<\/p>\n<p>Pour d\u00e9couvrir et analyser des informations pr\u00e9cieuses sur les clients, les outils d'\u00e9coute sociale aliment\u00e9s par l'IA constituent un atout pr\u00e9cieux pour toute organisation. Voyons comment les entreprises peuvent utiliser la technologie de l'IA pour l'\u00e9coute sociale.<\/p>\n<p>Sentiment (positif ou n\u00e9gatif)<br \/>\nExtraction de mots-cl\u00e9s<br \/>\nExtraction d'entit\u00e9s (individu, entreprise, lieu, produit)<br \/>\nHashtag, Cashtag, Extraction de compte \/ de poign\u00e9e<br \/>\nMesures de popularit\u00e9 (Likes, Shares, Retweets \/ Reposts, Interactions, Views)<br \/>\nM\u00e9tadonn\u00e9es (auteur, date, publication)<br \/>\nClassification des sujets et des contenus<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Ways_Companies_Can_Use_AI_for_Social_Listening\"><\/span>9 fa\u00e7ons pour les entreprises d'utiliser l'IA pour le Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_Context_to_Social_Media_Information\"><\/span>1. Ajouter du contexte aux informations des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les utilisateurs des m\u00e9dias sociaux cr\u00e9ent quotidiennement des quantit\u00e9s massives de donn\u00e9es en publiant diff\u00e9rents types de contenus sous forme de textes, de vid\u00e9os et d'images. Les outils d'intelligence artificielle et l'\u00e9coute sociale permettent d'extraire des informations pr\u00e9cieuses des flux de donn\u00e9es incompr\u00e9hensibles provenant des messages, des tweets et des posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Market_Research\"><\/span>2. L'\u00e9tude de march\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour une \u00e9tude de march\u00e9 efficace, il n'est pas pratique pour les entreprises de parler aux consommateurs de tous les sujets qu'elles souhaitent \u00e9tudier dans le cadre de groupes de discussion ou d'entretiens r\u00e9mun\u00e9r\u00e9s en raison de ressources limit\u00e9es. Au lieu des m\u00e9thodes traditionnelles, les outils d'\u00e9coute sociale aliment\u00e9s par l'IA et le traitement du langage naturel peuvent mesurer le sentiment des clients et la perception de la marque en analysant des millions de messages et de commentaires sur les m\u00e9dias sociaux. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Analyze_Visual_Content\"><\/span>3. Analyser le contenu visuel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les entreprises ne peuvent plus ignorer le contenu visuel (images et vid\u00e9os) sur les plateformes de m\u00e9dias sociaux. Les technologies d'IA telles que la reconnaissance d'images peuvent identifier les images de marque et d\u00e9tecter les informations ou opinions li\u00e9es \u00e0 la marque dans le contenu visuel. En outre, les outils aliment\u00e9s par l'IA peuvent \u00e9galement d\u00e9tecter les produits de votre entreprise sur les plateformes en ligne.<\/p>\n<p>Outre les vid\u00e9os, les outils d'\u00e9coute sociale bas\u00e9s sur l'IA peuvent \u00e9galement identifier les images \u00e0 l'aide de la reconnaissance d'images et de la vision par ordinateur. En outre, ils peuvent analyser le contexte de l'image post\u00e9e et d\u00e9tecter les \"\u00e9motions\" qui la sous-tendent. Ceci est pertinent pour l'\u00e9coute sociale cibl\u00e9e sur le contenu graphique.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Categorize_Topics_of_Discussion\"><\/span>4. Cat\u00e9goriser les sujets de discussion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les outils dot\u00e9s d'IA peuvent \u00e9galement identifier des mots-cl\u00e9s dans un message ou une conversation sur les m\u00e9dias sociaux et les classer en vue d'une analyse plus approfondie. Par exemple, vous pouvez \u00e9tiqueter avec pr\u00e9cision des mots-cl\u00e9s dans des cat\u00e9gories telles que les r\u00e9clamations des clients, les probl\u00e8mes de produits ou l'assistance technique pour les commentaires ou le suivi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Leverage_Customer_Interactions\"><\/span>5. Tirer parti des interactions avec les clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les entreprises tirent \u00e9galement parti de la popularit\u00e9 des plateformes de m\u00e9dias sociaux pour entrer en contact (ou dialoguer) avec leurs clients. Les marques int\u00e8grent de plus en plus leur support client \u00e0 l'\u00e9coute des m\u00e9dias sociaux. Par exemple, les chatbots aliment\u00e9s par l'IA sur les pages de m\u00e9dias sociaux transforment l'exp\u00e9rience client. Un outil d'\u00e9coute sociale aliment\u00e9 par l'IA peut signaler un probl\u00e8me \u00e0 un repr\u00e9sentant du service client\u00e8le pour qu'il y r\u00e9ponde et, lorsqu'elle est bien g\u00e9r\u00e9e, une telle interaction peut aider une entreprise \u00e0 b\u00e9n\u00e9ficier d'une couverture m\u00e9diatique gratuite et positive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Analyze_Customer_Sentiments\"><\/span>6. Analyser les sentiments des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gr\u00e2ce \u00e0 des outils d'\u00e9coute sociale aliment\u00e9s par l'IA, les entreprises peuvent extraire des informations pr\u00e9cieuses sur les clients \u00e0 partir des canaux de m\u00e9dias sociaux. Pour ce faire, elles surveillent les mots-cl\u00e9s, les mentions de la marque ou les conversations, ainsi que les tendances du secteur. Cela permet aux entreprises d'\u00e9valuer le sentiment des clients \u00e0 l'\u00e9gard d'une marque ou d'un produit particulier.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Detect_any_Brand_Crisis\"><\/span>7. D\u00e9tecter toute crise de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les entreprises peuvent tirer parti de la technologie de l'IA pour d\u00e9tecter toute crise li\u00e9e \u00e0 la marque avant qu'elle ne se transforme en un d\u00e9sastre ing\u00e9rable. Par exemple, les mod\u00e8les d'IA peuvent \u00eatre entra\u00een\u00e9s \u00e0 d\u00e9tecter des mots tels que \"arnaque\", \"offensant\" ou \"mauvaise qualit\u00e9\" et envoyer des alertes en temps r\u00e9el au personnel concern\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Competitor_and_Industry_Research\"><\/span>8. Recherche sur les concurrents et le secteur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les plateformes de m\u00e9dias sociaux sont une ressource pr\u00e9cieuse pour les entreprises qui veulent savoir ce que font leurs concurrents. Par exemple, les outils bas\u00e9s sur l'IA peuvent surveiller le lancement d'un nouveau produit et ce que les consommateurs disent d'un produit ou d'un service. Cela permet \u00e0 votre entreprise d'exploiter les commentaires et les informations extraites pour am\u00e9liorer votre produit ou service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Measure_and_Verify_how_Consumers_Perceive_your_Brand\"><\/span>9. Mesurer et v\u00e9rifier la fa\u00e7on dont les consommateurs per\u00e7oivent votre marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les outils d'\u00e9coute sociale aliment\u00e9s par l'IA peuvent \u00e9galement suivre les tendances du secteur sur les canaux de m\u00e9dias sociaux, ainsi que la perception de votre marque par le march\u00e9. En analysant les r\u00e9sultats, vous pouvez d\u00e9terminer ce qui fonctionne (ou non) pour votre marque. En comprenant la perception de la marque, les entreprises peuvent identifier les messages marketing potentiels issus des exp\u00e9riences positives des clients, ainsi que les probl\u00e8mes li\u00e9s aux produits, les fonctionnalit\u00e9s manquantes ou la n\u00e9cessit\u00e9 de lancer un nouveau produit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les plateformes de m\u00e9dias sociaux constituent une ressource pr\u00e9cieuse pour les entreprises qui souhaitent interagir avec leur communaut\u00e9 (base de clients), en s'appuyant sur le contexte de ce que les clients pensent de leurs produits ou services. Gr\u00e2ce \u00e0 l'intelligence artificielle, les outils d'\u00e9coute sociale peuvent permettre aux entreprises de s'engager directement avec les consommateurs en leur fournissant un contexte et une compr\u00e9hension plus rapides que ce que les agences de marketing traditionnelles pourraient fournir. En traitant des millions de messages sur les m\u00e9dias sociaux, les outils d'\u00e9coute sociale bas\u00e9s sur l'IA peuvent facilement identifier les sentiments des clients, les perceptions de la marque et les attentes des clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>9 Ways Companies Use AI for Social Listening Customer engagement is a key ingredient for the success of any business enterprise. To succeed at marketing, organizations need to align themselves with the voices and expectations of their target audience. That&#8217;s not all \u2013 customers also talk about brands on social media platforms and share their [&hellip;]<\/p>\n","protected":false},"author":1003,"featured_media":4874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-post-template.php","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[125,64,67],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-ai-blog","category-how-to","category-ml-nlp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ways Companies Use AI for Social Listening - Skim AI<\/title>\n<meta name=\"description\" content=\"Click here to learn 9 Ways Companies Can Use AI for Social Listening\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skimai.com\/fr\/lintelligence-artificielle-pour-lecoute-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Ways Companies Use AI for Social Listening - 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